Customer Centricity in New Product Development: Radical Customer Orientation as the Key to High-potential Innovations
1st ed. 2023. - Berlin, Heidelberg: Springer Berlin Heidelberg, Imprint: Springer, 2023
Online
Monographie, Elektronische Ressource
- 1 Online-Ressource (IX, 42 p. 11 illus., 10 illus. in color)
Ermittle Ausleihstatus...
Titel: |
Customer Centricity in New Product Development: Radical Customer Orientation as the Key to High-potential Innovations
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Verantwortlichkeitsangabe: | by Ute Rademacher |
Autor/in / Beteiligte Person: | Rademacher, Ute |
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Ausgabe: | 1st ed. 2023 |
Veröffentlichung: | Berlin, Heidelberg: Springer Berlin Heidelberg, Imprint: Springer, 2023 |
Medientyp: | Monographie |
Datenträgertyp: | Elektronische Ressource |
Umfang: | 1 Online-Ressource (IX, 42 p. 11 illus., 10 illus. in color) |
ISBN: | 9783662676974 |
DOI: | 10.1007/978-3-662-67697-4 |
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