HBR guide to persuasive presentations

... - Produktinformation: Intro -- Contents -- Introduction -- Planning a Presentation -- Section 1: Audience -- Understand the Audience's Power -- Segment the Audience -- Present Clearly and Concisely to Senior Executives -- Get to Know Your Audience -- Define How You'll Change the Audience -- Find Common Ground -- Section 2: Message -- Define Your Big Idea -- Generate Content to Support the Big Idea -- Anticipate Resistance -- Amplify Your Message Through Contrast -- Build an Effective Call to Action -- Choose Your Best Ideas -- Organize Your Thoughts -- Balance Analytical and Emotional Appeal -- Lose the Jargon -- Craft Sound Bites -- Section 3: Story -- Apply Storytelling Principles -- Create a Solid Structure -- Craft the Beginning -- Develop the Middle -- Make the Ending Powerful -- Add Emotional Texture -- Use Metaphors as Your Glue -- Create Something They'll Always Remember -- Section 4: Media -- Choose the Right Vehicle for Your Message -- Make the Most of Slide Software -- Determine the Right Length for Your Presentation -- Persuade Beyond the Stage -- Share the Stage -- Section 5: Slides -- Think Like a Designer -- Create Slides People Can "Get" in Three Seconds -- Choose the Right Type of Slide -- Storyboard One Idea per Slide -- Avoid Visual Clichés -- Arrange Slide Elements with Care -- Clarify the Data -- Turn Words into Diagrams -- Use the Right Number of Slides -- Know When to Animate -- Section 6: Delivery -- Rehearse Your Material Well -- Know the Venue and Schedule -- Anticipate Technology Glitches -- Manage Your Stage Fright -- Set the Right Tone for Your Talk -- Be Yourself -- Communicate with Your Body -- Communicate with Your Voice -- Make Your Stories Come to Life -- Work Effectively with Your Interpreter -- Get the Most out of Your Q& -- A -- Build Trust with a Remote Audience -- Keep Remote Listeners Interested.