Essential Brand Book
2002
Online
E-Book
Zugriff:
Powerful brand management is as vital for a niche entrepreneur, small business or charity as it is for a huge multinational corporation. Any organization that provides a product or service needs to communicate its benefit to its customers. A strong brand is the essential medium in this process. Fully updated, The Essential Brand Book is a companion resource for anyone involved in brand issues. It contains over 100 business models and techniques for building brand value, illustrated throughout using case studies. The book is divided into four key areas: brand communication; brand definition.
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Essential Brand Book
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Autor/in / Beteiligte Person: | Ellwood, Iain |
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Veröffentlichung: | 2002 |
Medientyp: | E-Book |
ISBN: | 978-0-7494-3863-0 (print) ; 978-0-585-44295-2 (electronic) |
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