Innovative Business Model Design of Tea Tree Essential Oil
2017
Hochschulschrift
Zugriff:
105
Tea tree essential oil is widely used in beauty products, cleaning products, antibacterial products, anti-inflammatory products and aromatherapy industry, etc. In Taiwan market, tea tree essential oil is divided into local production and imported product of two sources, the majority of the products are imported, but the domestic market is full with a variety of sources, different quality of tea tree essential oil and its derivative products, and the price range is also very wide, causing consumers not easy to know whether the use of the product is safe and effective. Although, the local tea tree essential oil's production cost is relatively higher than imported products. as a consequence of relatively weak price competition. However, one of the current major market issue is that lack of standard and inspection and certification and product history verification and even the application of products value-added, etc., To address these issues will help local tea tree essential oil suppliers to be more competitive and easier to enter the market. This study is the introduction of the platform of economical conceptual design business model, planning in series, to combine the high,middle stream of the producers and suppliers and also the low stream of the consumers of Taiwan's tea tree oil industry, in order to create a mutually beneficial model to both suppliers and users and increase the product diversification and reduce costs and enhance value, to improve the industry platform to create market demand.and also, to build up a supply chain to value and better communication to consumers, to promote multilateral interaction to market and then create more demand, and also use of the platform of products Certification management mechanism to assure the products to be widely accepted by market and consumers.
Titel: |
Innovative Business Model Design of Tea Tree Essential Oil
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Autor/in / Beteiligte Person: | KUO, HUA-CHUN ; 郭化鈞 |
Link: | |
Veröffentlichung: | 2017 |
Medientyp: | Hochschulschrift |
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