New book from pioneers of Account-Based Marketing offers essential framework for success in modern buying cycles and winning strategic accounts
In: PR Newswire Asia, 2023-09-11, S. 2
Zeitungsartikel
Zugriff:
LONDON and BOSTON, Sept. 12, 2023 /PRNewswire/ -- Global B2B growthconsultancy, Momentum ITSMA, is delighted to announce the release of'The ABM Effect: How to Win, Retain, and Grow Your Most Valuable Clients'. The book, written by Momentum ITSMA founder, Alisha Lyndon, provides a radical rethink of the role of selling and marketing when it comes to strategic clients, creating a win-win scenario for both the firm and its clients...
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New book from pioneers of Account-Based Marketing offers essential framework for success in modern buying cycles and winning strategic accounts
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Zeitschrift: | PR Newswire Asia, 2023-09-11, S. 2 |
Veröffentlichung: | 2023 |
Medientyp: | Zeitungsartikel |
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