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Whether you speak English as a first, second or even third language, intercultural business communications means that getting it right has never been more important for you and your organization. English can never be standardized in the global and digital market place; instead we can learn how to customize business English according to our own values and culture and learn how to communicate successfully across borders. Improve Your Global Business English provides practical self-study with quizzes, activities and worksheets, helping you to fine-tune your written communication. By defining your

Titel:	Improve Your Global Business English The Essential Toolkit for Writing and Communicating Across Borders
Autor/in / Beteiligte Person:	Talbot, Fiona ; Bhattacharjee, Sudakshina
Link:	zum GVK-Katalog (Volltext) http://gbv.eblib.com/patron/FullRecord.aspx?p=939387 https://ebookcentral.proquest.com/lib/kxp/detail.action?docID=939387 Volltext - Inhaltsverzeichnis https://thh-friedensau.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/thhfriedensau/detail.action?docID=939387
Veröffentlichung:	London: Kogan Page, 2011
Medientyp:	Buch
Umfang:	Online-Ressource (256 p)
ISBN:	978-0-7494-6613-8 (print)
Schlagwort:	Electronic books
Sonstiges:	Nachgewiesen in: K10plus Sprachen: English Contents Note: Contents; Introduction; Who is the book for?; How do you use it?; The descriptive terminology/spelling we use; 01 Writing English for global business; The purpose of this book; Defining readers, customers and target audience; Your audience can be anyone and everyone; Understanding cultures, subcultures and approaches to businesses and workplaces; What to write and how much to write; The three Ss - smart, sophisticated and successful; The three Cs - clear, comprehensible and confident; Worksheet; 02 Why do we write in business?; Writing is a soft skill but not a soft option -- An outline of the history of EnglishWhat is standard and variant English?; English: A global language but is it a global currency?; Defining global business English within your organization; Using office guidelines and in-house style; Worksheet; 03 Deciding your business writing objectives in the digital age; The changing face of writing in the digital age; Describing what you and your organization do; Focus on the message, not just the translation; Using online or agency translators; 'Brand you' and your organization's brand; Worksheet -- 04 Common challenges in business English in a global workplacePresentation, style and fonts matter; The pitfalls of 'instant'; Scan reading and skim reading; Presentations should always showcase your talent; Anticipate what may be asked; More tips to make business communications easier; Worksheet; 05 How does writing in a global economy affect us all?; In a sense we are all selling now; Effective writing opens doors; Letters: A general introduction; Specific tips on salutations and titles - how to address people; Example of a letter asking for information -- Should the same letter go to all recipients?Worksheet; 06 Writing e-mails; Evaluate when to use e-mail; Using e-mail efficiently; How poorly written e-mails can undermine performance; Instant text messaging; Multilingual and other e-mail threads; A corporate e-mail policy can help; Writing effective e-mails gets 'brand you' noticed; Worksheet; 07 Making an impact; The 'wow factor' sets you apart; Word power skills; Who takes centre stage?; Build up a dossier of good examples and serve your customers well; Standard written endings can wreck impact; Worksheet -- 08 Using the global word power skills guideWhat is the global word power skills guide?; Being correct for purpose; Write clearly and comprehensibly; Writing for impact; Focus on your readers; Worksheet; 09 Report writing; Are your report-writing skills right for today?; Have you evaluated your target audience and your role?; Checklist: Plan before you write; Structure of reports; Different writing styles for different reports; Making your mark and anticipating questions; Writing can put up unintended barriers; Technical reports in a global context; Executive summaries; Worksheet -- 10 Writing agendas, notes and minutes of meetings Document Type: Non-fiction File Description: Text Language: English

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Improve Your Global Business English The Essential Toolkit for Writing and Communicating Across Borders