The essential report
Essential Research, 2016
Online
report
Zugriff:
This survey discusses a ban on Muslim immigration to Australia. Methodology, margin of error and professional standards The data gathered for this report is gathered from a weekly online omnibus conducted by Your Source. Essential Research has been utilizing the Your Source online panel to conduct research on a week - by - week basis since November 2007. Each week, the team at Essential Media Communications discusses issues that are topical and a series of questions are devised to put to the Australian public. Some questions are repeated regularly (such as political preference and leadership approval), while other s are uniqu e to each week and reflect media and social issues that are present at the time. Your Source has a self - managed consumer online panel of over 100,000 members. The majority of panel members have been recruited using off line methodologies, effectively rul ing out concerns associated with online self - selection. Your Source has validation methods in place that prevent panel ist over use and ensure member authenticity. Your Source randomly selects 18+ males and females (with the aim of targeting 50/50 males/f emales) from its Australia wide panel. An invitation is sent out to approximately 7000 – 8000 of their panel members. The response rate varies each week, but usually delivers 1000+ interviews. In theory, with a sample of this size, there is 9 5 per cent certainty that the results are within 3 percentage points of what they would be if the entire population had been polled. However, this assumes random sampling, which, because of non - response and less than 100% population coverage cannot be achieved in pr actice. Furthermore, there are other possible sources of error in all polls including question wording and question order, interviewer bias (for telephone and face - to - face polls), response errors and weighting. The best guide to a poll’s accuracy is to look at the record of the polling company - how have they performed at previous elections or other occasions where their ...
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The essential report
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Autor/in / Beteiligte Person: | Research, Essential |
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Veröffentlichung: | Essential Research, 2016 |
Medientyp: | report |
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