Television ads to mobile.
In: TVB Europe, Jg. 16 (2007-10-01), Heft 10, S. 4-4
Online
serialPeriodical
Zugriff:
The article reports on the new mobile media technology launched by U-Turn, which enables users to deliver banner advertising, embedded video advertising, and mobile coupons through a mobile portal in Czech Republic. According to Toby Downes, head of marketing at U-Turn, the new product will allow television stations to replicate their business model on the mobile phone to access viewers independently in the mobile device. It can deliver streamed video, ring tones, and games as a whitelabel.
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Television ads to mobile.
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Autor/in / Beteiligte Person: | McLean, Heather |
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Zeitschrift: | TVB Europe, Jg. 16 (2007-10-01), Heft 10, S. 4-4 |
Veröffentlichung: | 2007 |
Medientyp: | serialPeriodical |
ISSN: | 1461-4197 (print) |
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