ADAPTING TO MARKET FORCES IS ESSENTIAL BUT RISKY.
In: SPC Asia, 2007-09-01, Heft 49, S. 9-9
serialPeriodical
Zugriff:
The article focuses on the cosmetics market of Japan. As mentioned cosmetic companies are expanding traditional marketing channels by adding drugstores as a retail channel since they are outselling other outlets in selling cosmetics. The main aim behind the move being curbing the sales acceleration due to discounting.
Titel: |
ADAPTING TO MARKET FORCES IS ESSENTIAL BUT RISKY.
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Zeitschrift: | SPC Asia, 2007-09-01, Heft 49, S. 9-9 |
Veröffentlichung: | 2007 |
Medientyp: | serialPeriodical |
ISSN: | 1365-4926 (print) |
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