FMCG demand most in five southern states: Discretionary or essential, sales go north in south.
In: FRPT- FMCG Snapshot, 2024-05-28, S. 14-14
Zeitungsartikel
Zugriff:
According to a report by global consumer research firm Kantar, the demand for fast-moving consumer goods (FMCG) is highest in five southern states of India. These states have seen healthier sales of both discretionary and essential FMCG products compared to the rest of the country. The report also highlights that consumers in the south spent an additional ₹2,261 per person on FMCG products in 2023 compared to the previous year, and there was a significant increase in the number of shopping trips and FMCG pack purchases. This suggests a strong demand recovery in the post-Covid era in the southern region of India. [Extracted from the article]
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FMCG demand most in five southern states: Discretionary or essential, sales go north in south.
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Zeitschrift: | FRPT- FMCG Snapshot, 2024-05-28, S. 14-14 |
Veröffentlichung: | 2024 |
Medientyp: | Zeitungsartikel |
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