What Customers Think: Essential Insights into the Mind of the Market.
In: Journal of Organizational Excellence, Jg. 24 (2004-12-01), Heft 1, S. 88-88
academicJournal
Zugriff:
The article provides information about the book "What Customers Think: Essential Insights Into the Mind of the Market," by Gerald Zaitman. The author draws on psychology, linguistics and sociology, as well as other disciplines and gives readers an intriguing crash course in how the brain and mind work. It shows what marketers can do to plug into and affect the decision- making process of consumers. It finally illustrates that only by reviewing every aspect of your business to make sure it's customer-friendly and by improving how you deliver your services can you make your business and your bottom line stronger.
Titel: |
What Customers Think: Essential Insights into the Mind of the Market.
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Autor/in / Beteiligte Person: | Lawton, La ; Roi |
Zeitschrift: | Journal of Organizational Excellence, Jg. 24 (2004-12-01), Heft 1, S. 88-88 |
Veröffentlichung: | 2004 |
Medientyp: | academicJournal |
ISSN: | 1531-1864 (print) |
DOI: | 10.1002/npr.20041 |
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