As India's lockdown eases, 'non-essential' brands ramp up efforts to entice festive shoppers.
In: FRPT - Advertising Snapshot, 2020-09-08, S. 21-22
Zeitungsartikel
Zugriff:
The article reports on order issued by government of India splitting services and goods into essential and non-essential category during lockdown in March 2020. Topcis discussed incldue efforts from non-essential brand to entice shoppers, consumer forced to skip shopping occasions in 2020 and views of Shankumar Shyamalan, vice president at media agency Wavemaker India, on the same.
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As India's lockdown eases, 'non-essential' brands ramp up efforts to entice festive shoppers.
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Zeitschrift: | FRPT - Advertising Snapshot, 2020-09-08, S. 21-22 |
Veröffentlichung: | 2020 |
Medientyp: | Zeitungsartikel |
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