Volltext verfügbar nach Anmeldung bzw. im Campus-Netz.
Essentials: Alternative channels.
In: Marketing (00253650), 2004-07-14, S. 34-34
Online
serialPeriodical
Zugriff:
One potential consequence of the Corporate TPS is that companies will gradually reduce their reliance on the telephone and increase their use of other channels to reach prospective buyers. "A professionally branded interactive message is the best way to get through to the right person quickly," says Mark Power, managing director of Concept Email Marketing Solutions. A more likely outcome would be a boost for direct mail, which so far has been less impeded than either email or telemarketing by the existence of the Mail Preference Service. This will keep the lines of communication open with companies that have registered with TPS.
Titel: |
Essentials: Alternative channels.
|
---|---|
Zeitschrift: | Marketing (00253650), 2004-07-14, S. 34-34 |
Veröffentlichung: | 2004 |
Medientyp: | serialPeriodical |
ISSN: | 0025-3650 (print) |
Schlagwort: |
|
Sonstiges: |
|