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Bringing the Customer Experience Home: AMIT SHARMA, CEO OF NARVAR, SEES THE POST-PURCHASE EXPERIENCE AND CONNECTIONS FORMED WITH CONSUMERS AS ESSENTIAL FOR BRANDS TO SUCCEED.
In: WWD: Women's Wear Daily, 2019-01-09, S. 12-12
Online
serialPeriodical
Zugriff:
The article deals with the impact of direct-to-consumer brands on shopping behaviors which reflects the close relationship between retail and the branded experience. The three smart ways such brands are driving in-home sales are also discussed, including alleviating stress from difficult purchases, customer control over the experience, and taking a brand on tour on a pop-up store.
Titel: |
Bringing the Customer Experience Home: AMIT SHARMA, CEO OF NARVAR, SEES THE POST-PURCHASE EXPERIENCE AND CONNECTIONS FORMED WITH CONSUMERS AS ESSENTIAL FOR BRANDS TO SUCCEED.
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Autor/in / Beteiligte Person: | Sharma, Amit |
Link: | |
Zeitschrift: | WWD: Women's Wear Daily, 2019-01-09, S. 12-12 |
Veröffentlichung: | 2019 |
Medientyp: | serialPeriodical |
ISSN: | 0149-5380 (print) |
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