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In: Online, Jg. 26 (2002-03-01), Heft 2, S. 37-40serialPeriodicalZugriff:
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In: Public Relations Quarterly, Jg. 46 (2001-03-22), Heft 1, S. 26Online serialPeriodicalZugriff:
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In: New Media Age, 2000-09-14, S. 104serialPeriodicalZugriff:
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In: Marketing, 2001-11-08, S. 25-26serialPeriodicalZugriff: