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In: Campaign, 2015-09-25, S. 27serialPeriodicalZugriff:
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In: Marketing, 2015-02-01, S. 68serialPeriodicalZugriff:
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In: Marketing, 2013-03-13, S. 12serialPeriodicalZugriff:
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In: GP, 2006-05-26, S. 49serialPeriodicalZugriff:
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In: Marketing, 2004-03-04, S. 16serialPeriodicalZugriff:
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In: Marketing, 1995-07-20, S. 27-28serialPeriodicalZugriff:
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In: Campaign, 2002-03-01, S. 4-4serialPeriodicalZugriff:
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In: Marketing, 1993-01-28, S. 26-26serialPeriodicalZugriff: